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BYU launches potential $20 million NIL partnership, bringing NFTs into the name, image …

BYU launches potential $20 million NIL partnership, bringing NFTs into the name, image and likeness arms race

It started as a conversation – or really a far-fetched idea – when Jon Cheney walked into Gary Veron’s second-floor office last October and proposed a new approach to name, image and likeness. Cheney, the CEO of an online NFT company called Ocavu, had watched from the sidelines as NIL evolved into an arms race in recruiting.

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